Design that thinks before it looks.
Structure, hierarchy and high-fidelity visuals for teams who have a developer but need serious design work done first.
The problem
Most products are built before they are designed.
Engineering starts, design gets skipped. The result is a product that works but feels wrong, and is twice as expensive to fix later.
01
No design, just decisions
Without a designer involved, developers make hundreds of small visual decisions. Most of them are wrong, and none of them are consistent.
02
Users leave before they understand
A confusing layout costs you conversions every day. Poor hierarchy, unclear CTAs and cluttered screens send people away before they even read your offer.
03
Design by committee goes nowhere
Too many opinions, no clear direction. When everyone has input and no one owns the design, the result is a compromise that satisfies nobody.
What you get
Who is it for
You have a product. It needs to feel like one.
This service is for teams who are building something real and need a designer who understands both users and systems.
01
Startups
You have an MVP and users but the product feels rough. You need design that brings clarity and trust before the next funding round or launch.
02
Product teams
You have engineers and a roadmap but no dedicated designer. You need someone to own the UX and ship production-ready Figma files your team can build from.
03
Founders
You are building something from scratch and want the design to be right from the start, not patched together after the fact.
How it works
01
Discovery
We start by understanding your users, your product and what success looks like. No screens until the thinking is done.
02
Structure & flows
Information architecture, user flows and key screens mapped out before high-fidelity work begins.
03
High-fidelity design
Full screens with components, states, interactions and responsive breakpoints. Designed to be built, not just presented.
04
Review & handoff
One review round, feedback applied, file handed over clean. A walkthrough call ensures your developer has everything they need.
Things people ask
before we start.
If something is not here, drop me an email and I will get back to you.
01
Do you design in Figma?
Yes. Everything is delivered as a clean, annotated Figma file with named components, organised layers and developer notes throughout.
02
What if I don't have a clear brief yet?
That is fine. Discovery is the first step for a reason. We figure out the structure and direction together before any design work begins.
03
Do you do UX research or just UI design?
Both. I start with structure and user flow before touching visual design. The UI is a result of the UX thinking, not a replacement for it.
04
Can you work with an existing brand or design system?
Yes. If you have existing styles, components or guidelines I work within them. If not, I establish the foundations as part of the project.
05
How long does a typical project take?
Most projects take 2 to 4 weeks depending on scope. Timeline is confirmed before we start and kept to throughout.
06
Do you also build what you design?
If you need the design built in Framer as well, that falls under the Design + Development service which covers everything end to end.
