Thinking out loud
about the web.
Design, Framer, copy and everything in between.
Written from the work, not from the sidelines.
Design, Framer, copy and everything in between. Written from the work, not from the sidelines.
Design
Typography is doing more work than you think
Most sites get fonts wrong in the same three ways. Spacing, weight and hierarchy explained without the jargon.
Design
Typography is doing more work than you think
Most sites get fonts wrong in the same three ways. Spacing, weight and hierarchy explained without the jargon.
Process
Why I ask for the brief before the budget
Scope defines price, not the other way around. How I approach new project conversations.
Process
Why I ask for the brief before the budget
Scope defines price, not the other way around. How I approach new project conversations.
Framer
How I structure every Framer project before writing a single line
Clean component architecture is not just for developers. Here is the system I use on every build.
Framer
How I structure every Framer project before writing a single line
Clean component architecture is not just for developers. Here is the system I use on every build.
Design
The case for doing less on your homepage
More sections, more features, more copy. The instinct to add is almost always wrong.
Design
The case for doing less on your homepage
More sections, more features, more copy. The instinct to add is almost always wrong.
Copy
Writing your own website copy is harder than it looks
Most people know what they do but struggle to say it clearly. Here is where to start.
Copy
Writing your own website copy is harder than it looks
Most people know what they do but struggle to say it clearly. Here is where to start.
Framer
Why most Figma designs don't survive the build
The gap between design and development is where details go to die. Here is how to close it before the project starts.
Framer
Why most Figma designs don't survive the build
The gap between design and development is where details go to die. Here is how to close it before the project starts.
Bring an idea
leave with a website
No assets, no copy, no problem. Tell me what you are
building and we take it from there.
Bring an idea
leave with a website
No assets, no copy, no problem. Tell me what you are
building and we take it from there.
Bring an idea
leave with a website
No assets, no copy, no problem. Tell me what you are building and we take it from there.